Rain making Secrets Made Simple

Have you ever wondered what your most effective business development tool? Imagine the next mirror to find out. No one can sell you or your practice better than you.

Today, many firms benefit from the advantages of developing an active speaker programs and expanding their public relations goals through lectures. Whether consciously or not, you're already "presented" to yourself and your practice on a daily basis by speaking at meetings and clientPresentations, groups, bar functions and seminars. Presentations are a sophisticated form of marketing, and are particularly suitable for marketing legal services. Often in the generation of new customers, and will simultaneously raise awareness for the company and its specialties. Here are the top four reasons for presentations are to be used as a marketing tool.

1. Giving a presentation positions you as an expert on a particular topic. Just as writing a book or article givesCredibility of the author helps to talk to build your status as an expert. It is a viral marketing effect at work - the more you know, the more people see your name. The more people see your name, the more one is positioned as an expert. The more you are an expert, the more you are welcome to talk to and positioned so on. speak addition to increased visibility, credibility is also the sponsoring organization that invited you noted, thatGroup.

Bob Nabors is a partner with Nabors, Giblin and Nickerson, PA, a national firm of 23 lawyers, with offices in Tampa, Orlando and Tallahassee, Florida. His firm represents mainly local governments and government agencies in the financial and tax issues. "We do what is called traditional bond work lawyers or tax-free debt, then we represent the governments of a variety of local issues related to the achievement of revenue and the solution of local problems."

Although he has been givenLectures and seminars for 35 years, he has not first made to to use it as a marketing tool. He says:.. "It was to be really involved in cash only organizations and other groups We would at seminars I served as special adviser to the Florida Association of Counties, and they put on seminars regularly as a teaching tool for new commissioners, staff and county and city attorneys. "

But now his company actively uses lectures as a subtle form ofMarketing, with many of the lawyers make in-house presentations and teaching training classes around the state.

Nabors' audience is typically county and city attorneys with an interest in local government, MPs, government employees, or have a combination of all three. He has definitely gained new customers from these presentations. He says: "By bringing in events, if people have a problem of similar kind, your name in front of them and they mayRemember to ask for your help. "

2. Presentations to distinguish you from your competition. The person who can clearly express their ideas is seen as intelligent and confident than the person who stumbles through a disorganized presentation. If you are looking for companies in competition, a well-crafted presentation bring you the advantage. A lawyer once told me that he was sure his company successfully get business because people chose to make was theirPresentations were highly trained in presentation techniques.
David W. Henry, a shareholder with Allen, Dyer, Double, Milbrath & Gilchrist, PA Orlando, Florida, was it talks for ten years. About twelve times a year, he says the audience that insurance consist mainly of lawyers and insurance industry personnel of insurance, litigation issues, the role of insurance agents and corporate culture building in theIndustry.
He began a targeted presentations as a marketing tool for his own practice in intellectual property and business litigation and acquired one of the largest company customers through a speaking presentation he made in Texas several years ago. As a marketing strategy, Henry recommends that lawyers explore the possibilities for in-house presentations for companies that show at association level, sponsored programs and events.

Speaking in those days, Henry enjoys thoroughlyCommitment because, as he says. "It gives me face time with people who are potential customers I'm talking to them for a long time and I connect with them in a way that I was not able to do otherwise. "

3. Presentations provide unique opportunities for interaction. Presentations will provide an environment to capture and maintain audience attention for a longer period. Ads with other ads for Mindshare, but if you can prove,Benefits and make the material for the audience in a presentation, enjoy a unique opportunity to hear your unique message.
Ed Wright is a name partner with Stradley & Wright in Dallas, Texas, where he's civil and personal injury litigation in a company, consisting of 11 lawyers. He was first invited presentations start about 20 years ago with one of his former law partners. Wright says he definitely brought his clientsPractice through lectures, either from someone who attended a presentation or referred him to another person after the presentation.

Wright believes, speaks presentations generate excellent publicity. Once your company name and logo on flyers, people will take over again in her office have a strong influence and is a great form of "free" advertising. He feels that a lawyer who is just starting safety talks would benefit from specialized training.He said if he starts right now were there, that would be the number one, what would he be doing differently.

When asked what advice he would give to someone considering using the lectures as a marketing tool for his practice, he said he would encourage them to contact state and local bar association lawyer. Like where he lives, the Dallas Bar Association has lunch programs. "Try to get on the list, and a presentation. TheState Bar or continuing legal education, just trying to get on a committee and a speaker. "

4. Presentations are cost-effective marketing tool you can use. You connect your key messages to your key target groups. Their audiences are often highly qualified prospects. Because they want to be there already, you can concentrate on moving it further into the client development.

Joy Butler, a single doctor whose office in Washington, DC, agrees. YouTalks started this as an inexpensive marketing tool to promote a product called: "The tour of the Legal Jungle audiobook series." Presentations have played a key role in the development of their legal work, as she speaks on topics of your practice, entertainment, intellectual property and business law. Your audience is generally composed of lawyers, musicians, artists, writers, film and television producers, small businesses, entrepreneurs andEntertainment business professionals.
Joy said that when she was a junior associate practicing with a firm, she noticed that many of the partner is using talks as a means of generating business. "She says," presentations make a more lasting effect than direct mail or media advertising. Someone who listens and is sitting with you talking for an hour you will notice more easily when it comes to legal advice as someone who saw your ad in a magazine. "

The evidenceis clear that presentations are one of the most effective, economic and image-enhancing ways to market your services. To implement this strategy and begin presentations as part of the business development process, consider the following:

First make sure that you have the necessary skills as presenter

Experience does not necessarily translate into proficiency test. We drove for most of our adult lives. Does that qualify us to race in the 500 miles from Indianapolis? We wouldtake our lives into our own hands as we behind the wheel. But many of their professional lives into their own hands when they get behind the lectern, not speaking with the appropriate skills.

The only thing worse than not speaking ill to talk. Not equivalent to knowledge of the law with experience in the communications it. Organization of content, the way the speaker to fit on a particular audience, defining a strategic objective in the presentation of content and how it all deliveredalso play an important role. The principle of synergy is at work during presentations - the whole is greater than the sum of its parts. Some presenters can deliver an outstanding. Others may have the latest visual aids. Some have such expertise in their field, their knowledge is superior to all others on the subject. But without the integration of these various parts into a coherent whole, the presentation always miss optimal performance.

Henry,Florida law already mentioned, the view that everyone should receive specialized training, make for good presentation, because "It is not a naturally occurring act in order to speak in front of 500 people with a microphone and start."

Second, not substitute for technology strategy
Although sophisticated software presentation programs are the norm in many professional presentations, remember that your visual aids should support the message, not replace. RememberBells and whistles, and focus on your message. Do not use your slide show as a teleprompter by reading lines of text. Offers and long text passages to be read, not seen. Too much emphasis on appearance steal the audience's attention is on you. You should effectively your presentation, even if all fails to give the technology. Invest time in learning the principles of effective visuals and your presentations.

Third, actively promote yourPresentations.
Develop a strategic plan on how to get an audience. Offer to make presentations or a Panelist for non-profit organizations, local chapters or regional associations, professional bodies and industry trade groups and academic institutions. Search for groups who have an interest in your specialty and can benefit from your know-how. You will also find opportunities to talk through national or international conferences and workshops. Note that yourAudience members of other organizations and associations that want to be able to fall back as a moderator of their own group.

If you have booked a presentation, be sure the operator or your company sends a press release to the local newspaper or radio talk show. This is free advertising, your name and the name of the company shall submit to men, and in others people who have an interest in your topic to bring.

More and more lawyers and law firms are recognizing theImportance of presentations for business development. As competition increases, it is important to learn how to effectively present yourself and / or your company. You can start by reading articles and books on effective communication. The next step would be the groups where you can find your message practice. Toastmasters provides a supportive environment that can also help you overcome any fear communications. The highly structured format offers only limited opportunities for speechesover ten minutes long, but you will win and gain experience. The greatest amount of participation, and the one who provides the fastest results, work with a presentation coach. The right coach can help you refine your key messages, recommended techniques to better connect with the target groups in combination, and polish your presentation skills. Where ever decide to start, you'll be on your way to implement a powerful new marketing tool.

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